Editorial Process

Last reviewed: September 2026. This page explains how we work. If something here does not match what you read in one of our articles, tell us and we will fix it.

Most review sites tell you they are honest. Very few tell you how they actually reached a conclusion.

This page is the second thing. It sets out where our information comes from, what we will not do, how our scores are built, and how we get paid, so you can decide for yourself how much weight to give anything we publish.

How We Choose What to Cover

We cover products and brands that people are already searching for and struggling to find straight answers about.

1. Brands with a lot of marketing and very little published detail
2. Products where two competing models look identical on paper
3. Categories where the price range is wide and unexplained
4. New brands with no service history behind them yet

A brand paying us is not a reason to cover it, and a brand refusing to work with us is not a reason to avoid it. Several of the reviews on this site score brands we have a commercial relationship with below five out of ten.

Where Our Information Comes From

Where our information comes from	How we treat it
Manufacturer specifications	Reported as published claims, not as measurements
Public buyer reviews	Read in volume and summarised, never invented
Independent lab or press testing	Cited when it exists, flagged when it does not
Retailer listings and pricing	Dated, because prices move
Our own arithmetic	Shown in full so you can check it

The distinction in the right hand column matters more than the sources themselves.

A manufacturer's specification is a claim. A third party certification is a test. Those are not the same thing, and we try never to blur them, which is why you will often see a line in our articles saying that a figure is published rather than measured.

Where genuine independent testing exists we cite it and say who did it. Where none exists, we say that too, and it usually costs the product points.

What We Do Not Do

Being clear about the limits is the only way the rest of this page means anything.

1. We do not invent customer quotes or reviews
2. We do not claim to have tested something we have not tested
3. We do not let a commission rate move a score
4. We do not publish figures we have not checked ourselves

Most of our work is desk research rather than hands-on testing, and we would rather say so plainly than dress it up. When an article is based on published specifications, public buyer feedback and our own calculations, the article says exactly that near the top.

If we ever do test something physically, we will tell you what we did, for how long, and in what conditions.

The Arithmetic We Run

This is the part that takes the longest and it is the reason our reviews often reach different conclusions from everybody else's.

Brands publish numbers that look reassuring in isolation. A warranty length, a hopper size, a waste ratio, a discount percentage. On their own those figures tell you almost nothing, so we convert them into something a buyer can actually use.

1. Price divided by the thing you are really buying, such as cost per square inch
2. Running costs projected across a realistic ownership period
3. Break even points between a cheaper option and a more expensive one
4. Stated ratios converted into gallons, hours, pounds or dollars a year

Every one of those calculations is shown in the article rather than summarised, because a number you cannot check is just another marketing claim with a decimal point in it.

How Our Scores Work

Each review ends with a set of sub-scores out of ten and an overall figure. The overall score is a judgement, not an average, and the sub-scores exist so you can see where it came from.

What lifts a score	What lowers one
Published specifications a buyer can check	Missing figures a buyer would want
Independent testing by somebody else	No evidence beyond the brand's own page
A clear warranty with a stated term	Vague or unpublished warranty terms
A visible pool of real customer reviews	A curated handful of perfect testimonials
Fair value against direct rivals	Price that only works during a sale

A product can have excellent hardware and still score in the sixes if nobody outside the brand has ever verified it.

Evidence is weighted heavily here and that is deliberate. A well made product with no published warranty, no independent testing and no visible review pool is a bet rather than a purchase, and our scores reflect that even when we suspect the bet would pay off.

Affiliate Links and How We Are Paid

Coco n Deals earns commission when a reader buys something through a link on this site. That is our main source of income and we are not shy about it.

Every article carries a disclosure at the top. We write a fresh one each time rather than pasting the same sentence everywhere, but the meaning is always the same, and the commission comes out of the retailer's margin rather than being added to your price.

1. Commission rates do not influence scores or recommendations
2. We regularly recommend the cheaper of two products we are paid on
3. We regularly tell readers to skip a product entirely
4. Some articles recommend buying from a retailer we earn nothing from

Sponsored Content and Gifted Products

If a brand pays for placement, the article says so at the top in plain language, and a sponsored article is never scored.

If a product is sent to us free of charge, that is disclosed in the article as well. Receiving something for nothing does not buy a good review, and it does not change what we publish about it.

Prices, Specifications and Dates

Prices change constantly and specifications change more often than brands admit.

Every review carries a note at the end stating that the figures were accurate at the time of writing. We re-check the articles that matter most on a rolling basis, but there will always be a gap between what we published and what a retailer is charging today, so confirm the current price before you buy anything on our recommendation.

Corrections and Updates

We get things wrong sometimes. When we do, we would much rather hear about it than not.

If you spot a factual error, an out of date price, a specification that has changed or a claim we have not supported properly, send it to us and we will check it against the source. Corrections are made to the article itself rather than buried in a footnote, and significant ones are noted at the bottom of the page.

Brands, PR and Working With Us

We are happy to hear from brands, and we are equally happy to say no. Product information, specification sheets and corrections are always welcome. Requests to change a score are not.

Get In Touch

Questions about how we work, corrections, or anything else, please use our contact page.

This page describes our own editorial practice and is not a legal document. For the terms governing your use of this website, see our Terms of Use.