Most “surf” bikinis aren’t really designed for surfing. They’re designed to look like surf bikinis on Instagram, which is a very different job. If you’ve ever tried to catch a wave in a tie-side bottom, you know how fast that math breaks down. Do Good Surf Club — a Long Beach-based small brand founded by a surfer mom — set out to solve that exact problem without pretending sustainability and performance are separate concerns.
What Do Good Surf Club Is
Founder Jasmin (JSB) started Do Good Surf Club — also called Do Good Swimwear — after years of surfing in bikinis that either fell off during wipeouts or fabric that fell apart after one summer. The brand is based in Long Beach with a real surf and ocean-conservation identity that shows up across their content, product drops, and giveback programs.
Core promise: surf-ready sustainable swimwear made from recycled materials, that gives back with every purchase. Every dollar is engineered to do something.
The Sustainability Numbers (Verified, Not Marketing)
Where most brands hand-wave, Do Good Surf Club actually publishes specifics:
- 82% recycled nylon (ECONYL®) + 18% elastane
- GRS certified — Global Recycled Standard, meaning the recycled content is independently verified and traceable
- UPF 50+ tested sun protection
- Some pieces use REPREVE® — recycled plastic bottle fabric
- Roughly 6 plastic bottles diverted per suit — every suit uses ECONYL swimsuit fabric regenerated from ghost fishing nets and ocean plastic
Then the giveback layer. Every purchase:
- Removes 1 pound of ocean plastic via a 4ocean partnership (verified by EcoDrive)
- Plants a tree through EcoDrive
- Sends a share of profits to ocean conservation, coral and mangrove restoration, and nonprofit programs supporting women through education and microfinancing
The brand reports quarterly on this — 129 pounds of beach trash removed in April 2026, disaster relief funded in Hawaii in Q1 2026. That kind of receipts-forward reporting is rare in the sustainable swim space.
The Range and Pricing
Do Good Surf Club is meaningfully more affordable than most sustainable surf bikini brands. Best-sellers land at $48–$76 USD.
Pricing snapshot:
- Most bikini tops — $52–$56 USD
- Most bikini bottoms — $48 USD
- One-pieces and higher-coverage suits — $68–$76 USD
- Basics and beach accessories — $28–$40 USD
- Sales/clearance — code YAY50 currently pulls another 50% off select items
For a certified sustainable, US-designed, surf-tested piece, this pricing sits well below competitors like Bay of Fire or SEPTEMBER the Line.
Where the Design Delivers
The real test for a women’s surf bikini is what happens in a wipeout. Do Good Surf Club builds specifically for that:
- Tops that stay in place through pop-ups
- Bottoms that don’t shift when a wave hits
- Adjustable straps on many pieces so you can cinch down for bigger days
- Fabric that stays opaque when wet — a common failure point in “surf-inspired” swim that isn’t actually surf-tested
The site even has a fit checklist explaining what to look for in any surf suit: pop-up motion test, snap-back fabric test, hardware placement check, opacity check. That kind of content comes from actually surfing, not from marketing to surfers.
The Honest Complaints
Where Do Good Surf Club has trade-offs:
- Small brand, limited third-party review volume. Product pages carry 29–49 reviews for top-selling pieces — solid but not massive. If you want thousands of external Trustpilot reviews, this isn’t that brand yet.
- Popular pieces sell out. The Spring 2026 “Golden Hour” collection and best-selling colorways move fast, and restocks aren’t guaranteed.
- Sizing is standard swim (not extended plus). Coverage inclusivity is there, but you won’t find the XXS–3XL range some competitors offer.
- Surf-focused fit priorities. Cuts skew slightly compressive to stay put in water. If you prefer a loose, relaxed silhouette, this isn’t that.
Who Do Good Surf Club Is For
Best fit if:
- You actually surf, paddle, swim laps, or use the ocean and need a suit that behaves
- You want sustainable credentials that survive close inspection
- You want swim that lasts multiple summers instead of one
- You want your money to go somewhere beyond the transaction — the giveback is genuine and reported
Skip if you want static non-active swim, the cheapest possible price, or extended plus sizing.
Bottom Line
Do Good Surf Club sits in a small group of swim brands where sustainability, performance, and pricing actually line up. The suits are built for the ocean, the fabric is independently certified, the giveback is verified and reported, and you’re not paying luxury prices for it. For anyone who’s ever felt guilty about how many bathing suits they’ve thrown away — or how many “eco” brands are mostly marketing — this is the one worth trying first.
Frequently Asked Questions
Is Do Good Surf Club legit?
Yes. It’s a real small brand based in Long Beach, California, with independently verified GRS-certified fabric, a documented 4ocean partnership, and public quarterly impact reporting.
Do Do Good Surf Club bikinis stay on while surfing?
That’s what they’re specifically designed for. The suits use compressive recycled nylon, adjustable straps on many pieces, and construction tested for pop-ups and wave impact. This is one of the few brands built by an actual surfer for surfing.
What is Do Good Surf Club’s swimwear made of?
82% ECONYL® recycled nylon plus 18% elastane, some pieces incorporating REPREVE® recycled plastic bottle fabric. GRS-certified and UPF 50+ tested.
How does Do Good Surf Club compare to other sustainable surf brands?
More affordable than Bay of Fire, SEPTEMBER the Line, and Abysse, while offering the same GRS-certified fabric quality. The giveback layer — 1 pound of ocean plastic removed per purchase plus a tree planted — is stronger than most competitors.
What is Do Good Surf Club’s sizing like?
Standard women’s swim sizing rather than extended plus. Fit skews slightly compressive to stay put in water, which is intentional for surf performance.
Where is Do Good Surf Club based?
Long Beach, California. Founded by Jasmin (JSB), a surfer and mom.
